Unit Outcome 3

Marketing

Students will create a marketing technique for their business by analyzing and evaluating persuasion and marketing, then deciding on best choices of techniques to produce one for their class business.

Gather data on marketing techniques.

Expert Groups Research -

A)    Magazines

B)     Television

C)     Radio

D)    Newspaper

(One person from each class business should be in each marketing research group.)

Analyze components of persuasion

Small groups after whole class sharing.  PMI

Recommend and justify recommendations for marketing strategies.

Experts Groups for each class business, i.e., Pet Store, etc.

Design marketing plan

Expert Groups for each class business

Enablers

Strategies

Vocabulary -  marketing plan, propaganda, glittering generalities, persuasion, analyze, recommend, justify

Expert Groups

PMI (decision making tool)

Roles - Critique, Negotiate, Lead, Support, Teach, Evaluate, Brainstorm

Group Assessment

Individual Assessment

Demonstrate to class or to other groups their completed marketing plan in media of their choice.

Student/Group developed rubric.

Teacher observation in groups.

Whole group discussions

Picture, concept map, essay or written report describing plan.

Rubric