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Media literacy
empowers people to be both critical thinkers and creative producers
of an increasingly wide range of messages using image, language, and
sound. It is the skillful application of literacy skills to media
and technology messages. As communication technologies transform
society, they impact our understanding of ourselves, our
communities, and our diverse cultures, making media literacy an
essential life skill for the 21st century.
(From the
AMLA web site - Alliance for a
Media Literate America)
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Media
Literacy